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New to the role of Account (or Client) Management? Want to learn specific tactics to help you be a better client manager? You’ve come to the right place. Account Management (a tactical guide to success) is the podcast for what happens after the sale. We offer sound advice for Account Management professionals who want to sharpen their skills and grow in the role. We focus on real-world advice and tactics for success.
Episodes
Tuesday Sep 26, 2023
How to Successfully Land An Account Manager Role
Tuesday Sep 26, 2023
Tuesday Sep 26, 2023
In this episode, Fred and John discuss the best ways to be successful applying for a role as an Account Manager including:
- Getting your foot in the door
- Resume
- Interviewing
- First three months
Friday Feb 17, 2023
Wrap up of the basics of Account Management
Friday Feb 17, 2023
Friday Feb 17, 2023
In this episode, Fred and John do a wrap-up of topics from the book. Including:
- Be more than a pass through
- Be a student of the game
- Be a person of character
- Resources available for further study
Monday Jul 11, 2022
Communications (Part 2)
Monday Jul 11, 2022
Monday Jul 11, 2022
In this episode, Fred and John continue the conversation about the right way to approach communication with your clients. Including:
-Communication with emotional context
-Knowing your audience
-Using listening as a communication tool
Tuesday Feb 08, 2022
Communications (Part 1)
Tuesday Feb 08, 2022
Tuesday Feb 08, 2022
In this episode, Fred and John discuss the right way to approach communication with your clients. Including:
- When to communicate
- Dangers of email
- Being positive
- Grammar and syntax
Saturday Dec 11, 2021
The Art of Client Entertainment
Saturday Dec 11, 2021
Saturday Dec 11, 2021
In this episode, Fred and John discuss the (sometimes tricky) art of client entertainment. Including:
- Basics of approach to the process
- Rules of the road
- Difficult situations including harassment
Monday Nov 01, 2021
Meetings and Agendas
Monday Nov 01, 2021
Monday Nov 01, 2021
In this episode, Fred and John discuss the finer points of putting together a successful client meeting. How to prepare, how to ensure no technical failures, and how to project presence. Also what to do after the meeting to ensure successful execution.
Monday Aug 23, 2021
How to Travel
Monday Aug 23, 2021
Monday Aug 23, 2021
One of the least discussed aspects of Account Management is how to approach travel. In this episode, Fred and John discuss the three commandments of business travel:
1. Pack light and never check your bag
2. Think through logistics
3. Coordinate internal parties (i.e. herd the cats)
Plus discussion of appropriate dress code.
Sunday Jul 11, 2021
Lead By Example
Sunday Jul 11, 2021
Sunday Jul 11, 2021
In this episode, Fred and John discuss how to lead by example as an Account Manager. Discussion of the strategies and tactics to demonstrate leadership in your organization and with your clients.
Saturday Jun 05, 2021
Remind the Client Why You are There
Saturday Jun 05, 2021
Saturday Jun 05, 2021
In this episode, Fred and John discuss the basics of reinforcing your value proposition to your client. Including a deep-dive into the seven-step QBR (Quarterly Business Review) process. Also, a discussion of the virtues of Fred Water.
Saturday Mar 27, 2021
Embracing Risk with Yes
Saturday Mar 27, 2021
Saturday Mar 27, 2021
In this episode, Fred and John cover how an Account Manager should think about when to say yes to client ideas. How do you know when it's ok to say yes? What should be your process if you are not certain? When should you take risks? In addition, Fred and John discuss some negotiation resources.